about.
I'm a Senior Designer focused on creating and delivering thoughtful, intuitive, and delightful experiences. I transform complex challenges into bold, cohesive design systems that drive impact across digital, brand, and physical experiences. Crafting purposeful designs that unite strategy, storytelling, and innovation, delivering solutions that resonate with audiences and elevate brands.
Hello, I'm Deatra,
Creative Lead | Senior Designer
Multidisciplinary Brand & UX Designer
Part digital
UX design
UI design
Interaction design
"Keep it simple" (KISS)​
"Turn it up"
Digital
Visual
Mortal
Part visual
​​Graphic design
Brand development
Visual Identity Systems
Married to computer
Engaged to technology
​
Naked facts
I'm into all things design
I drink much cabernet
Four-legged creatures are my zen
Co-creating energize me
I'm a bit of a fashion hoarder​
I want to live on Pandora
Groot is my mentor
My skills
My Journey Multidisciplinary Creative Leader
I’m a multidisciplinary creative who thrives at the intersection of design, strategy, and emerging technology. My background spans brand strategy, UX design, and retail packaging, each discipline shaping how I craft meaningful, human-centered experiences. I began my career designing structural packaging systems that blended form, function, and storytelling. Over more than a decade, I advanced into senior and leadership roles, guiding teams, shaping brand ecosystems, and driving innovation through design.
As technology evolved, so did my creative focus. I began exploring how AI, data, and automation could enhance the creative process, unlocking new ways to design more adaptive, inclusive, and emotionally intelligent experiences. Today, I merge my experience as a Brand Strategist, UX Designer, and Visual Creative Lead to design scalable systems that connect people, purpose, and platforms. My approach balances intuition with analytics, blending the craft of design with the intelligence of emerging technology to create brands and experiences built for the future.
