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Decoding the millennial mind
Mood boards are more than just a collage of images. I set the tone, spark inspiration, and created a shred vision, making abstract concepts tangible. Whether shaping a brand identity, crafting a film aesthetic, or designing an unforgettable user experience, mood boards bridge creativity and strategy.
The boards help dive into the minds of millennials, capturing their evolving tastes, emotions, and cultural influences. By curating imagery, colors, and textures that resonate with their experiences, I've crafted a visual language that speaks their truth. These boards aren't just inspiration, they're a reflection of how this generation thinks, feels, and connects. I had to step into their world where design meets meaning, and creativity sparks conversation.
Sketching the vision
Sketching is where I start with a raw, unfiltered space where ideas flow freely before taking shape. For The Black Umbrella, putting pencil to paper allowed me to explore concepts quickly, refining the brand's essence without limitations. This keeps the creative process fluid, ensuring that every curve, line, and composition is intentional before moving into digital execution.
For The Black Umbrella, typography played a central role in shaping the brand's identity. I explored bold, expressive letterforms that mirror the podcast's unfiltered conversations. Cultural influences also guided my process, drawing from millennial nostalgia, hip-hop aesthetics, and digital-age rebellion.
Bringing ideas to life
During the digital concept phase, I developed a range of design directions for the client to explore. Each concept was carefully crafted to align with the brand's identity while offering unique visual approaches to enhance recognition and engagement. This phase allowed the client to compare styles, color palettes, and layouts, ensuring the final selection best represented their vision. By presenting multiple refined options, I provided a clear path for the client to make an informed decision that would set the foundation for a cohesive and impactful brand presence.
To ensure the final logo perfectly aligned with the client's vision, I explored multiple variations of the selected concept. Each iteration refined key elements adjusting typography, spacing, and proportions to enhance versatility and impact. This process allowed for a thorough review, ensuring the logo not only met but exceeded expectations while maintaining its strong connection with Millennial driven audience.
The selected logo is a bold statement of identity, purpose, and vision, designed with the modern, Millennial-driven audience in mind. The balance of simplicity and character makes it highly versatile across digital and print platforms, ensuring it resonates with the tech-savvy, experience-focused generation.
Clear Space
To maintain the integrity and impact of our logo, a designated clear space must be preserved around it at all times. The clear space acts as a protective buffer, free from any text, graphics, or other design elements that could distract from the logo's presence. No elements should encroach upon this area, allowing the logo to remain strong, recognizable, and adaptable in any layout or medium.
Seamless Progression
The work mentioned above is just beginning a journey of ongoing progression and digital strategies. Target audiences are always changing, and millennials are always growing. The Black Umbrella stands as more than a brand, it's a movement, a statement, and a vision for the future. The forecast is Bold, Unstoppable, and just getting started.
Project overview
Title: Logo Design & Branding Client: The Black Umbrella
Industry: Social media, Podcast
Duration: December 2018
Role(s): Content Creator, Graphics, Visual, Brand Design
Tool(s): Figma, Adobe Creative Suite, Paper & Pencil, Keynote
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