about.
Hello, I'm Deatra,
Creative Director and Senior Designer with an intersection of brand identity, UX/UI, motion, packaging, and experiential design. I create modern, story-led visuals and scalable design systems that help brands grow across digital emerging platforms.
Whether I'm shaping a brand system, designing a product experience, or building motion that brings a story to life, I focus on clarity, emotion, and smart creative thinking.
Creative Lead & Sr. Multidisciplinary Designer
Brand Identity, UX/UI, digital & motion graphics, packaging systems
.png)
Part digital
UX design
UI design
Interaction design
"Keep it simple" (KISS)​
"Turn it up"
Digital
Visual
Mortal
Part visual
​​Graphic design
Brand development
Visual Identity Systems
Married to computer
Engaged to technology
​
Naked facts
I'm into all things design
I drink much cabernet
Four-legged creatures are my zen
Co-creating energize me
I'm a bit of a fashion hoarder​
I want to live on Pandora
Groot is my mentor
My skills
My Journey Multidisciplinary Creative Leader
I’m a multidisciplinary creative who thrives at the intersection of design, strategy, and emerging technology. My background spans brand strategy, UX design, and retail packaging, each discipline shaping how I craft meaningful, human-centered experiences. I began my career designing structural packaging systems that blended form, function, and storytelling. Over more than a decade, I advanced into senior and leadership roles, guiding teams, shaping brand ecosystems, and driving innovation through design.
As technology evolved, so did my creative focus. I began exploring how AI, data, and automation could enhance the creative process, unlocking new ways to design more adaptive, inclusive, and emotionally intelligent experiences. Today, I merge my experience as a Brand Strategist, UX Designer, and Visual Creative Lead to design scalable systems that connect people, purpose, and platforms. My approach balances intuition with analytics, blending the craft of design with the intelligence of emerging technology to create brands and experiences built for the future.
